Internet knocked the Indian doors about ten years back. Since then the cyber cafes have emerged into a lucrative business. Economical and quality access to net has made possible countless options for youngsters who want to chat, surf, game and if possible, live in the cyber cafes. This has given rise to an excellent touchpoint for advertisers to capture youth in a captive environment through engaging formats . The formats supported by a cyber café are close to the target audience form where they can read and understand the ads better. This makes your ad more engaging for the consumer.

The members of cafés are regular to the same café. They are exposed to the same ads almost daily leading to higher brand retention and recall . The café offers longer exposure periods, lending flexibility to have long or short copy depending upon your needs. You can also have informative content with details as well!

Opportunities in a Cyber Cafe: