Coffee culture has finally arrived in India. Many coffee chains are setting shops to be a part of this growth. People also are taking to this concept of going and relaxing in the coffee chains and taking a break while sipping their favorite coffee. Coffee chains have now become a common hangout point amongst youngsters, working people and others. People are increasingly spending time discussing things, chatting and enjoying in a coffee shop converting it into a significant venue for Advertising . Be it coffee cups, mugs, walls, tables, table tops, coasters, plates, tissues, and anything that’s part of a coffee shop, everything can carry ad messages or logos or simply taglines on them.
Attractive Wallpapers, billboards, etc. add to the ambience of the coffee shop and make it look beautiful. This turns your ad into an essential element of the place rather than a disturbing factor leading to a positive outlook for your product.

New brands can advertise in coffee shops to get the right exposure in a concentrated environment. Consumers get to know the new brands and increase their awareness. While the consumers hold the coffee mug, keep their hands on table; look at the wall, the message reaches the right audience in the right way. While sitting in the coffee shop, the consumer gets more time to read and note the ads. The exposure time is more and as he sips his cup of coffee, he reads the ad and retains it.
The big walls, the prominent table tents, the ads on the menus, people just cannot miss them. Your ads are showcased in an uncluttered and enclosed environment that leads to better registration and recall.

Opportunities in a Coffee Chain: