Cinema Advertising

Cinema advertising is quickly gaining popularity in many marketing campaigns because movie theaters are popular destinations for most demographic groups. Cinema advertising offers advertisers a unique opportunity to target a captive and receptive movie going audience. The size of our film industry is increasing multifold each year and so is the size of it’s spending to induce new patrons. Apart from this, emergence of fancy multiplexes with all imaginable facilities has completely changed the way we go for movies. All this has put cinema advertising opportunity under a new light altogether. And it has now become one of the fastest growing mediums of advertising due to its impact and broad reach.Thousands of people visiting theatres every week tend to be early adopters and trend-setters. Watching commercial with their partners, friends and family in turn influences them. With wide audiences, the product also enjoys word of mouth publicity.
Today the audience profile for cinema has broadened and it has become easier to target and reach a wide variety of audiences ranging from 7-11s to 45+.
Cinema can combine high impact brand building with direct brand experience via product promotions, competitions, foyer sampling and the big screen of a theatre with digital sounds delivers the maximum impact on consumers.

Opportunities in a Cinema:

External Facade
Movie Screen
  Static Slides
  Video Commercials
  Digital Advertising
  Rolling Stock
Seat Branding
  Seat Back
  Head Rest
  Arm Rest
Blimps And Walking Inflatable
  Posters / Poster Cases
  Standees
  Panels
  Scrollers
  Display
  Display Cases
Candy Bar Promotion
  Drink Cups
  Popcorn Boxes
Overhead Panels
Uniform
Candy Bar Translates
Light Box Posters
Wall Menu
Receipt
Napkins
Staircase
Elevator
Staff Uniform
Danglers / 3D Objects
Brochure Stands
Ticket Counter
Ceiling
Schedule Back
Drop Boxes
Door Advertising
Queue Managers
Tray / Tray Mats
Directional Signs
Interactive Screen
Entry and Exit Gates
Loyalty Cards
 LCD / Plasma In Waiting Area
   Ticket And Ticket Coupons
   Ticket Jackets
   Washroom Advertising
   Floor Graphic
   Lobby Promotions
   Impact Illuminators
   Brand Activation
   Dustbins
   Wall Wraps
   Pillar Wraps