Cinema advertising is quickly gaining
popularity in many marketing campaigns
because movie theaters are popular destinations
for most
demographic
groups. Cinema advertising
offers
advertisers
a unique opportunity
to target a captive and receptive movie
going
audience. The size of our film industry
is increasing multifold each year and
so is the size of it’s spending
to induce new patrons. Apart from this,
emergence of fancy multiplexes with all
imaginable facilities has completely changed
the way we go for movies. All this has
put cinema advertising opportunity under
a new light altogether. And it has now
become one of the fastest growing mediums
of advertising due to its impact and broad reach.Thousands of people visiting theatres
every week tend to be early adopters and
trend-setters. Watching
commercial
with
their partners, friends and family in
turn influences them. With wide audiences,
the product also enjoys word of mouth
publicity.
Today the audience profile for cinema
has broadened and it has become easier
to target and reach a wide variety of
audiences ranging from 7-11s to 45+.
Cinema can combine high impact brand building
with direct brand experience via product
promotions, competitions, foyer sampling
and the big screen of a theatre with digital
sounds delivers the maximum impact on
consumers.
Opportunities in a Cinema: