People take a break from their hectic schedules and often head to a nearby boat club. They go there to spend time and enjoy. This gives a brilliant opportunity to the advertisers to advertise their products and reach out to a wide section of the target audience , that too in a captive environment where they’re willing to look around and explore new things. People going for boating are there for pure entertainment. Hence highest level of concentration can be expected here. This benefits the advertiser as he gets better response through better brand perceptions.

Opportunities in a Boat Club: