Scrollers are essentially digitally printed
images that keep rolling. They are eye-catching
and attract the attention of the consumers.
Since the colorful images/posters keep
moving, they generate curiosity and induce
customers to wait to see the next image.
There are various types of scrollers available
to suit the advertiser’s needs.
Normally, each unit is capable of holding
about 6 different advertisements that
facilitate easy rotation to switch posters.
They are
backlit
for visibility and the
scrolling stops at every image for the
consumer to read the message. The poster
scroller can be used for indoor and outdoor
spaces both as single and double side
scroller. Available in many different
sizes in landscape or portrait orientation
and in any color of the rainbow, single
faced or double faced, the scrolling feature
of these sign boards is sure to grab people's
attention.
Scrollers can be placed anywhere from
transportation terminals to shopping malls,
street side, parking lot, etc. They take
relatively less space while giving maximum
exposure
. This is especially beneficial
for
advertisers
who have paucity of space
but want their ads in good locations.
It can also support successive creatives.
They can target the audience in accordance
to
demographics
and geographic location
of the advertising space. Since they are
attractive, attention grabbing and have
great impact, they are ideal for promoting
new products or services. They create
and boost
brand awareness
.
Formats: