A liquid crystal display (LCD) is a thin, flat display device made up of any number of color or monochrome pixels arrayed in front of a light source or reflector. It is suitable as a battery powered electronic device because it consumes very low electric power.

LCD technology is increasingly becoming important for advertisers due to its thin and light structure along with flexibility in use. It is also credited to the fact that LCD screens consume less power and therefore are suitable for use in battery-powered electronic devices as well. Due to this, they can be fixed anywhere, from a small head-rest behind a taxi-seat to a big wall in a mall.

LCD can be used for displaying full motion graphics, static or video advertisements. The images and videos can be changed anytime electronically through prior programming. This enables a very easy and fast change of display to give the advertisers multiplicity of messages as well.

It is a perfect substitute for a live television and can play not only your television commercial but also live news, match or anything you want to telecast on an LCD screen! It lets you broadcast your video, static ads and full motion graphics in malls and other high traffic areas. It allows for dynamic advertising as an LCD is electronically programmed.

An LCD screen works well in any touch point where the audience is spending idle time like in a waiting lounge or while traveling etc.

Some ideal opportunities for an LCD screen can be the following: