This unique medium gives marketers an opportunity for direct and exclusive contact with their
target audience . That too, at a time when the customer is willing to take notice of the message. It is a
medium that allows you to attain undivided audience attention for spans of up to five minutes!
Washroom ads are remembered! They catch the person at an idle time when he is literally craving for something to occupy him. So there is better registration of the ad and hence a better recall and since there are separate wash rooms for men and women, the products for both of them can be targeted separately and in a different way.

With limited number of ads around, the customer's attention is riveted on the message for 1 to 3 minutes hence facilitating better recall and awareness. The messages can also reach specific target audiences by choosing the right location of the restroom. Example, movie hall restroom for families where as fast-food joint’s restroom for youth.

People see your ads in a clutter-free environment that helps them to remember the ads thereby maximizing brand awareness and supporting your total campaign. Washroom advertising compliments others form of advertising in a cost effective and innovative way.

Where can you do washroom advertising?
Airports
Hotels
Restaurants
Health clubs
Cinemas
Malls

Opportunities in a Washroom: