Wouldn’t
it be the best if you get an amazing discount
coupon along with the next food bill? Or
it could also be an invitation to a new
store opening nearby… With bill advertising;
you can convert the dreadful bills into
interesting messages!
Tickets, receipts and bills form an excellent
medium to communicate your message to the
target audience. Tickets ensure hand delivery
of messages! The ad message goes right in
the hands of the
target audience
for you
to be rest assured that your message is
delivered and read by your target audience.
The tickets are retained till the end.
Thus, the consumer gets exposed to the
ads for a longer period of time. Most
of the bills and receipts are also carried
back with the customer for future reference
and record. This gives your ad even more
exposure
.
This advertising format
gives you the
flexibility to specifically choose the
target demographically and geographically.
You can predefine the areas where you
want to activate the
campaign
according
to your
demographic
requirements.
The tickets, bills and receipts always
reach counted people. Hence, you can get
to know the exact
reach
of your ad, in
terms of head count. This lends accountability
to the campaign.
The various forms in which you
can brand tickets / receipts and bills
are: