Don’t
wait for your audience to reach your message,
make your message reach them!
Street team marketing first came about
as a way for fans to promote their favorite
bands and artists, especially ones who
didn't have big labels behind them. Now,
the same concept is being utilized by
big brands to generate awareness about
their respective products and/or services.
Street teams add that personal touch to
your campaign and leave a larger than
life impact
on your audience.
Street team advertising
is completely
mobile and lets you move your message
any where in the town. By following a
route specific to your objectives, street
teams help reach the desired target audience
.
Street team models possess the expertise
to interact with the audience. The message
is not only displayed but also be demonstrated
& communicated to the audience through
distribution of promotional samples, coupons
and brochures at no additional cost. They
serve as an alternative to an audio visual
commercial
of your brand. The especially
trained teams can not only distribute
promotional samples and make sure the
message is delivered.
A free sample offered by the street teams
never goes without being tried once. Hence,
increasing the possibility of a future
purchase which may not have happened otherwise
as people are hesitant in spending money
on new brands of products.
Street team advertising compliments other
media and also interacts with the viewers
by way of distribution of promotional
material.
Touch points: