Until recently shopping bags were a mere medium to carry your purchase back home. Now they have been turned into miniature advertising billboards that are carried out of delis, local stores, shops etc. Whether paper or plastic, shopping bags are an ideal medium of advertising in terms of delivering the message right into the hands of your target audience .

You can select the store type and location according to your target audience demographics for activating shopping bag advertising. For example, a lifestyle brand can advertise on bags of retail chains where as an FMCG brand can choose any departmental store.

Shopping bags provide you with the convenience of carrying your stuff. They not only solve the purpose of the user but also give the advertiser an opportunity to reach his audience while making them look attractive.
Shopping bags are mobile and can be carried anywhere at any time. They not only give out the message to the person holding it but also to many others watching it.

Since these bags are also retained for further use, the ads on them enjoy longer exposure period.
The ads on shopping bags can be printed on plastic or paper, the size can vary, and there can be any number of colors. It also offers flexibility with respect to the details of the message.

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