A perfect example of utility based advertising, Shoe shine media should be the ideal choice for advertisers who want to do things differently!
A shoe shine machine is a free standing unit that offers free shoe shine services to its users. The machine generally contains a polish dispenser and sensor based rotating brushes to provide a brilliant shine to any shoe. For advertisers, the machine is usually clubbed with a display frame that contains static or dynamic display opportunities. Hence, offering a perfect setting for an ad registration opportunity while the user is polishing his/her shoes.
The machine when strategically positioned in areas with a high volume of footfalls provides passers by with a free opportunity to polish their shoes. For advertisers, this represents an opportunity of reaching thousands of potential customers at a significantly lower cost than television, radio or print advertising.
One of the many advantages of this media is its placement flexibility. The machine works superbly in airports, hotels, news stands, banks, convention centers, office buildings, restaurants, car dealer showrooms, shopping malls, in fact any location with high visibility. Apart from this, each machine can be customized w.r.t. size, shape, color, display style as well as lighting depending upon the placement touch points.