Seat Branding
Ever thought of using seat branding to communicate your message? If not, you must sit-up and take notice!

Seat branding is a highly effective medium that keeps your message in close proximity to the audience. It enjoys a long viewing time and hence supports advertising of detailed messages as well. Ads on seat backs, arms etc. are positioned in a way that leads to repetitive viewing. Repetitive viewing and longer
exposure period ensures that your message is read and registered.

Seat branding can be done in scores of innovative ways like installing an LCD behind the headrest or cushions or any thing that you wish! The creative ads catch your eye and lead to better ad retention and higher recall .

This medium supports great flexibility to the message due to the proximity of the consumer to the message. You can have short & crisp copy or long copy with detailed information.


There are different ways in which you can advertise on seats:
Seat Flap Branding
Seat Back
Tissue
  On Head Rest
  Seat Back
Arm Rest
Seat Belts
Cushions
Meal Tray
Touch Points

Seat branding can be done at various places like cinemas, taxies, busses, malls, stadiums, airlines and all other places that offer seating be it in the form of chairs or benches. You can target your specific demographics by selecting the touch point of seat branding according to the requirement. For example, you can choose a cinema hall to communicate with the family crowd or any airline for travelers’ profile or just a business class for reaching business professionals.