Lobby / Reception is the first area you come across while entering a hotel or an office building or a gym or a beauty parlor. This provides for an excellent and unique location to connect with your consumer.

This touchpoint facilitates close interaction opportunities with the target audience that too for a relatively long exposure time. You can even pin-point who you want to reach by selecting the hotel, gym etc. according to your specific target requirements.

Aesthetic ads placed in a reception or lobby add to the beauty and ambience of the place, making it look more vibrant. This also gives your product an association with the touchpoint where the lobby is and thereby leads to positive brand associations.

There are a number of formats which can be used in a reception or lobby for the purpose of advertising, these are: