Food
court advertising is fast catching up with
the
advertisers
. Increasing number of malls
and food courts have made them an ideal
place to target large number of audiences
under one roof.
The ads placed in a food court are confined
to a defined area and are right in front
of the target audience to register and
absorb. Such close proximity of the ad
to the audience increases the reach and
extends visibility to your campaign
. Also,
the time spent in a food courts is usually
long enough for a brand to penetrate in
the minds of the target audience
. Your
ads are sure to enjoy longer exposure
and result in better registration.
Their audiences in a food court are usually
in a positive state of mind. They are
more receptive to your message which makes
it easier for the advertiser to get his
brand in the minds of the audience.
Food court offers flexibility with regard
to the placement of ads and the opportunities
available. There are various media formats
that can be used to successfully communicate
the brand message and that too at various
different food courts.
Formats: