Turn your ordinary floor into an effective marketing tool by using floor graphics ! Floor graphics are gaining popularity in retail establishments all over the country. They are colorful and bright. They are great to get the consumers attention. They can educate, remind, reinforce and influence the buying decision of customers. As the cost of printing the media is declining, more and more advertisers are switching over to floor graphics to give a new look to their advertising campaign .

Floor graphics are made of self-adhesive vinyl sheets which are durable and stable. They are slip resistant and can take heavy traffic load. Floor posters are also easy to apply and remove from any finished floor. Vinyl posters can be printed in any size and shape and the message details have the flexibility of being short or long.

Their visual impact is high because of the unusual style of advertising which is why they face no distractions from other advertisements. Floor Graphics help in increasing sales at special events and in retail stores. They serve as point of purchase reminder for most consumers and generate sales.

Floor graphics are highly visible because of the colorful, original, real-life layouts that attract audience attention and promote product awareness and drives sales. Thus, the recall rate for this innovative advertising is much higher than any other form of media. People remember the ad whenever they re-visit the venue or place even after it has been removed. This helps in increasing the total awareness of the product as well.

Ground level advertising is effective because most people naturally focus their eyes downward, looking where they walk as they push their shopping carts. Combining floor graphics with other marketing programs strengthens brand recognition and reinforces an advertising message, influencing the consumers’ buying decisions.

Types of floor graphics: