Escalators are like structural focal points situated near customer service points, close to entrance and exits. They have become an integral ‘connecting point’ for and with consumers. As such, they are an everyday part of their collective shopping, commuting and traveling experience. This is the reason why escalators are an excellent medium for advertising .

Escalator ads always catch attention as everyone looks at them while climbing-on and getting-off. The added advantage being that it is a moving product by itself that invariably catches attention from all directions. This ensures that your ad gets noticed by the target audience . It is a unique and clutter free medium to market and advertise your product.

An average rider is on escalator for atleast 30 seconds, just waiting idly to reach the floor. Thus, giving your message enough time to get registered in the minds of the target audience.

Opportunities on an escalator: