With
Delhi’s skyline touching new heights
everyday, elevators are becoming an essential
part of any building’s design structure.
This has given rise to an excellent opportunity
to advertisers
to reach their customers
for atleast 2-5 minutes in the elevator!
It is a touch point
for reaching a captive
audience
day in - day out with maximum impact
.
The ads in an elevator cannot be turned
off or changed like a TV channel. They reach
the customer at an idle time when the customer
is actually willing to take notice of them.
They are seen in a clutter
-free environment
that helps the audience to remember the
ads which maximizes brand awareness and
supports your total campaign
.
These ads offer repeated exposure
. Specially,
in case of residential and office buildings,
the ads are viewed and read daily by the
same group of people. Hence, leaving it
no chance to be missed or forgotten!
You can also target specific demographics
through elevator advertising by selecting
the elevator in the area frequented by your
target customer the most. Hence, catching
the right people and catching them over
and over again as they use the elevator.
Touch points: