Omnipresent on streets and indoors, dustbins no more serve only the traditional purpose of retaining trash. The exteriors are now being used by advertiser’s to display ads and brand messages. Creative and colorful messages can be placed on dustbins where they are easily accessible to people, be it indoor or outdoor. Ads can be placed on locations that match the demographics of the target audience . Dustbin advertising not only serves the advertiser’s purpose but also makes the dustbin look cleaner and attractive.

High traffic and crowded places have dustbins in large numbers to suffice cleanliness. Therefore, providing a large target audience reach making it a highly effective medium of advertising.
Interesting messages and visuals make them look attractive and induce the audience to read them. Throwing garbage can’t get better than this!

A dustbin can be placed even where other mediums of advertising are not allowed. This not only gives your brand an opportunity to be present at the restrictive place but also provides a clutter free environment for better registration. Ads on dustbins cannot be turned off or ignored like a TV channel or radio. One is bound to look at it when it comes in his way.

Advertising on dustbins according to the location helps target the demographics and psychographics suitable and desirable for the ad.

Touch Points :

Dustbins are a necessity to ensure cleanliness in public and private places, hence used and found in large numbers. They are present at every possible place one can think of, from streets to malls to parlors to restaurants to washrooms etc. This gives your brand the edge to be present at any place you want!

Formats :

The regular formats can be full exterior wrap, stickers and lid. The dustbins can also be made innovative by using back-lit posters which not only give your ad better visibility but also make it look more attractive.