Do
you know about a kind of advertising that
the customer can hold in his hand and walk
away with? The kind that involves minimum
wastage but still costs much less than lots
of other form of advertising?
Cup advertising is the answer. It is
the innovative medium
that takes your
message in the customer’s hands
and also follows the customer where ever
he goes.
Innovative mediums always attract customer
attention and generate better brand awareness
compared to regular mediums. Branded coffee
cups get noticed and so does your brand!
Also, the disposable coffee cups can be
taken any where. Be it your cabin or car
or in a park etc. Thus the brand is advertised
wherever the mug goes.
With cup advertising, the message goes
directly into the hands of the prospective
consumer which guarantees that your message
is seen. Hence, a single cup can drive
your message to numerous people. Consumers
are able to recall the brand when they
see it repeatedly at coffee shops or outlets
or offices.
Cup advertising formats: