Candy bars at various touchpoints are frequented by scores of people everyday. This gives the
advertiser an excellent opportunity to remind and reinforce the message in the minds of his
target audience .

The candy bars are mostly associated with movies as they are commonly found outside cinema halls. These candy bars can be very well used as an advertising medium to target the huge audience that visits malls and watches movies.

Candy bar promotion largely helps in brand activation by way of sample distribution, events and schemes. Ads on meal trays, disposable glasses, pop corn containers etc. that form a part of candy bar advertising, enjoy long exposure period. This helps in retaining the ad messages and generates better
brand recall .

Ads, be it on the counter or the meal box etc. remain in close proximity to the audience. Such close viewing distance increases the visibility of the ad and enhances the scope of registration.
Frequent visitors are exposed to the ads and promotional schemes repeatedly. This leads to greater retention of brand name and subsequently higher brand recall.

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