To keep up with the creative cutting edge competition, 3D graphics have taken the outdoor advertising industry by storm. Their usage has become common these days on vehicles, windows, floors etc. It is an innovative and effective way of reaching consumers wherever they go. Be it in stores, on streets, inside buildings, anywhere, consumers are attracted by the images that almost appear real. They are widely used by advertisers to reach out to consumers. 3D graphics can be used on floors, windows, tables, vehicles, buildings and billboards.

3-dimensional or depth appearance is possible using the Lenticular technology. A lenticular film makes the images change shape, move and appear alive leave the audience startled. Lenticular images do not require any special equipment to use. It consists of a number of graphic elements contained in the original image that are separated and put on different layers, to produce the illusion of depth in a 2-dimensional image. The viewer sees part of the image float over the lens by 1/2 a foot, and sees in to the graphic almost a foot deep! These startling effects can be applied on all image sizes – from credit card size campaigns, where the product effect occurs when it is moved, to large posters, where the viewer is moving. Effect types - Flip, Animation, Zoom, Morph, True 3D, Digital 3D, layered 3D & Combined effects. When placed on buildings, billboards or vehicles, their visibility increases more due to the huge size, making them visible from far off distance as well. When used on floors and windows of shopping stores, they are able to influence and even change the purchasing decisions of the consumers. Consumers may either make their purchase decisions inside the stores or change it after seeing the ads there.

3D graphics on vehicles serve as moving ads. They attract and educate the people as the vehicle moves through the streets thereby leaving the passer bys stunned.

3D graphics can be used at the following places: