Continuing with the trend of pioneering the ‘music radio’ space in India, 94.3 RADIO ONE and brand ambassadors SHANKAR EHSAAN LOY recently launched ‘PLAY YOUR MUSIC’ DAY’ wherein a total of 1000 listeners will be chosen across 7 cities month on month to come to the stations and play their favourite songs. This is the first time that an fm station has opened its doors to the music loving public to take control of the music airwaves.

Now, the 'Maximum Music, Maximum Choice' station has used outdoor heavily to create buzz around the new initiative. The campaign, titled PLAY YOUR MUSIC’ DAY’ has been executed by Graphisads. The outdoor formats include hoardings, unipoles, flyover panels’ bus shelters and in-station branding at DMRC stations.

Vineet Singh Hukmani, Managing Director, 94.3 RADIO ONE, said, “Our business strategy is one of ‘music specialization’ and we want to prove that in a sea of generic radio stations , we are the ONLY MUSIC STATION that does full justice to every stakeholder from passionate creators of music to listeners who love all genres of music.”