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Auto Rickshaws: No longer just a transport option
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Jun 22, 2009
Aarti Chhabra,
New Delhi |
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Newspapers, television, radio and out-of-home (OOH) are the traditional options available to advertisers to promote their products. The out of home industry in India is picking up speed. Innovations and new technologies are driving the industry today. The new addition in the list of innovations is auto rickshaw advertising.
MCD (Municipal Corporation of Delhi) has realized the fact that the property can be used as a medium, not only for carrying passengers, but also advertisers’ messages. Thus, MCD has legalized this medium and Plannet Media; a Delhi based outdoor media company, has initiated to convert auto rickshaws into “moving billboards”.
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In advertising world, there is a lot of media clutter that you must get through to reach your target customers. That is why Plannet Media, have decided to make the advertising choices easier by offering the most convenient way to reach out to the prospective customers.
Confirming the development, Divyansh, Plannet Media, told allaboutoutdoor, “Advertising on auto-rickshaw’s has just been legalized by Municipal Corporation of Delhi (M.C.D.) and we have initiated this change to put advertisements on auto rickshaws. There are two prime spots for advertisement- behind the driver seat (size 9’*6’) and the back panel and three sides (size 96’*24’).”
Sharing the benefits of this medium, Swati, Plannet Media said, “As Rickshaws ply everywhere around the city, it ensures that your ad is noticed almost everywhere on main thoroughfares, lanes and alleys, crossroads and at traffic signals. Also, the message stands a good chance on an average of 18 hours of exposure everyday as each rickshaw travels about 100-200kms a day.”
They further added, “Only transit ads go where the people are. They will
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give you coverage in busy Dilli streets, malls and retail centers and build exceptional recall in the minds of consumers. No matter where they are going, your ad is there. ‘Promotion in Motion’ is what we call it at Plannet Media.”
“Also, our aim is to provide extra income to the auto drivers and owners which is absolutely tax free for them in the phase of inflation. Looking at their average monthly incomes, it is very sad that they have bare amount of disposable income. By the means of transit advertising you would not only promote your own brand name and image but also contribute towards the income generation of the needed auto rickshaw drivers and their families. Also, we provide them an extra monthly income to meet the day to day expenses.”
For the record, Plannet media is the endeavor of Plannet Esolutions Ltd. As a part of dynamic industry, Plannet Media is constantly growing, evolving and adapting to a changing world. Technology is constantly upgraded and innovative ways of disseminating new ways to advertise are always being explored. Their primary mission is to keep clients informed of developments in India. |
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Here's some Comments we received
from the industry...
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3 Comments |
| From : Aditi Anand - Saturday, June 27, 2009 10:03:21 AM |
| Its a great opportunity for medium size firms to advertize at a zillionth of the cost of a televized ad! Bravo! |
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| From : Romesh Bhatia ( Sovereign Advertising & Marketing Services ) - Thursday, June 25, 2009 5:40:03 PM |
| This media is already exists in some parts of Maharashtra. I am interested to know the details for including in our Media Mix. |
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| From : Rachita - Wednesday, June 24, 2009 4:01:45 PM |
| This is a good news for the companies looking to advertise in Delhi. I would like to know further about this medium to advertise. |
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