Almost every fiction/non-fiction program on television is backed by an outdoor campaign. Today, Outdoor Advertising is a permanent fixture in most television channels media plans to announce their new shows. With three launches of Shera Parivaar, Sati and Didi No. 1, Zee Bangla gears up for all-fiction/nonfiction lineup in the prime time daily band... It has recently unveiled an outdoor campaign. The channel’s extensive outdoor campaign has covered Kolkata, Burdwan, Durgapur, Asansol, Bolpur, Bankura, Purulia, Behrampur, Maldah, Krishnanagar, Raigunj, Siliguri, Coochbehar, Jalpaiguri, Haldia, Midnapur, Khargapur, Howrah, Barasat, Chandannagar, Arambagh, Tarakeswar, Kalyani etc. The media agency for the campaign is Mumbai based Reality Media Services.
The campaign specifically targets the youth and from there stemmed the selection of outdoor media and locations. Zee Bangla’s outdoor agency, RMS, secured media for the campaign that reaches out directly to touch the target group. The campaign rolled out in the East India employs a mix of conventional and unconventional OOH options. The media plan has been chalked out carefully and all the important junctions have been carefully plotted and selected to give omnipresence to the messages and exposing the TG to the creative.