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AYUSH invites Expression of Interest for Publicity Activities of the Department
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May 21, 2010 |
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The Department of Ayurveda, Yoga & Naturopathy, Unani, Siddha & Homoeopathy is mandated to promote various systems at the domestic and international level by creating awareness among the community about the efficacy of these systems, their cost-effectiveness and the availability of herbs etc. used for prevention and treatment of common ailments at their door step. Focused messages need to be given so that AYUSH systems get integrated into actual Public Health interventions.
Against this background, it is proposed to involve an agency who could Promote and Publicize AYUSH messages through the following medium's by involving key areas where Ayurveda, Yoga & Naturopathy, Unani and Homoeopathy have documented their success stories -
• Delhi Metro
• Bus Shelters in Delhi, Kolkatta, Mumbai, Hyderabad, Bengalruru and Chennai
• Bus Panels in Delhi, Kolkatta, Mumbai, Hyderabad, Bengalruru, Chennai and North Eastern States.
• Unipoles in Delhi, Mumbai, Kolkatta, Hyderabad and Chennai
• Hoardings in North Eastern States.
• Publicity over animated display in North Eastern States.
• Kiosks/electric poles in Delhi, Mumbai, Kolkatta, Chennai, Bangalore and Hyderabad
• Publicity over Indian Railway Trains etc.
The Department of AYUSH invites Expression of Interest from reputed advertising companies having sole advertising rights for these media or those agencies who have obtained sole rights from owners of media rights.
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Divisional Railway Manager (Commercial)/Madurai |
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