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Best Buddies International & Clear Channel Outdoor Team Up to Launch Global Ambassadors Billboard Campaign across NY & NJ
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Jul 02, 2012
allaboutoutdoor.com Bureau,
New Delhi |
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Best Buddies International has teamed
up with Clear Channel Outdoor’s NY Division to help expand the nonprofit’s “Global
Ambassadors” campaign. The campaign, which features public figures and celebrities,
including Rob Lowe, Cindy Crawford, Eunice K. Shriver II, and Guy Fieri, aims to
help bring attention to the Best Buddies mission - creating opportunities for friendship,
employment, and leadership training for people with intellectual and developmental
disabilities (IDD).
As part of the campaign launch, Clear Channel Outdoor contributed space on billboards
on three major highways—the 1-495/Long Island Expressway, the Bronx River Parkway,
and the Brooklyn/Queens Expressway—for a four-week period beginning Monday, April
30. Marking the campaign’s phase two expansion, 17 digital billboards appearing
across New Jersey and ten digital junior posters across White Plains, New York,
were unveiled for a four-week period beginning Monday, May 28, 2012.
People with IDD account for between 2-3 percent of the U.S. population; Best Buddies
impacts approximately 35,000 people with and without IDD in New York State alone.
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“In many ways, the Global Ambassadors
campaign represents the next step in the Disability Rights Movement, given how Best
Buddies teaches people with intellectual and developmental disabilities the skills
needed to successfully self-advocate,” says Anthony Kennedy Shriver, Founder and
Chairman of Best Buddies International. “We are very grateful to Clear Channel Outdoor
for its generous support, and we're especially excited about the Global Ambassador
campaign’s use of billboards to get the word out about how people can help those
with special needs.”
“Clear Channel Outdoor applauds the work being done by Mr. Shriver and Best Buddies
and is thrilled to lend its support any way we can,” Harry Coghlan, General Manager,
Clear Channel Outdoor, NY Division. “It is important to note that this latest campaign
expands on Clear Channel Outdoor’s philanthropic commitment to Best Buddies, which
is national in scope and began 10 years ago. Outdoor advertising is a powerful,
flexible medium that is ideally suited to bringing attention to worthy charitable
organizations such as Best Buddies.”
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Here's some Comments we received
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