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JCDecaux awarded Trinity Leeds contract
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Jun 26, 2012
allaboutoutdoor.com Bureau,
New Delhi |
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JCDecaux has won the Land Securities
contract for digital outdoor advertising at Trinity Leeds, the major shopping and
leisure development.
Trinity Leeds will propel Leeds into the top four retail destinations nationwide
and is set to transform the city's retail offer. Land Securities awarded JCDecaux
the seven-year contract following a competitive tender that will see Trinity Leeds
become an all-digital advertising retail destination when it launches in the spring.
Trinity Leeds is the only major large-scale retail and leisure destination that
will open in 2013 in the UK and will transform shopping in the North. Bordered by
Briggate and Commercial Street, two of the UK’s busiest shopping streets, Trinity
Leeds will bring together over 120 national and international brands many of whom
will be new to Leeds.
The vibrant city-centre destination will include the key retailers: Mango, Hollister,
H&M, Topshop, Oasis and Fossil plus Next, Marks & Spencer’s and Primark. A line-up
of leading restaurants will include Conran Restaurants, Yo Sushi, Giraffe and Carluccio’s
as well as the first Everyman cinema outside London.
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JCDecaux will work with Land Securities
to create a network of digital six-sheets strategically located across the centre
in one of the largest deals of its kind in the Land Securities portfolio.
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Sean Curtis, Portfolio Marketing Manager
for Land Securities said “Trinity Leeds will establish the city as one of the UK’s
top four retail destinations, just behind London’s West End, Glasgow and Birmingham.
We are delighted to be working with JCDecaux to maximise opportunities for brands
through their state-of-the-art digital advertising portfolio in our flagship new
retail centre.”
Spencer Berwin, Managing Director - Sales from JCDecaux said, “Trinity Leeds is
set to transform shopping in the North, with our all-digital advertising network
engaging shoppers in this major new retail and leisure development. Our high-quality
digital screens will offer brands huge flexibility to communicate with audiences,
with time-sensitive and content-rich campaigns enhancing the shopping experience.”
JCDecaux represents 3 out of the top 5 shopping malls and 13 out of the top 20 shopping
malls in the UK.
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