|
|
|
 |
 |
 |
|
|
 |
|
|
|
Creativity outsourced from India - Encyclomedia
|
Apr 15, 2008
Shveta Rajput,
New Delhi |
|
|
|
|
|
Encyclomedia Network’s Pvt. Ltd., once again proved to be ground-breaking not only with its designs but also with its ideas. In a partnership with their distributors, Oizeta Group International, Colombia, Encyclomedia chalked out yet another innovative campaign...
Encyclomedia has worked with their partners worldwide for designing and producing high impact graphics used in various indoor or outdoor formats.
When Oizeta visited various clients representing Encyclomedias products, the clients loved the creativity and product but they did not believe that this could possibly be looking the same in reality. Therefore, Oizeta had to come up with an innovative idea for convincing the clients about Encyclomedia products and services.
The burden was passed on to Encyclomedia to stand out of the crowd and they decided on making a billboard and putting it up for the people themselves to see what it will actually look like in reality.
Abhishek Kandoi, Director, Encyclomedia Networks Pvt. Ltd. says “The one off print was designed and printed in India and was sent to Colombia where our partners hired the most visible site in the city of Bogota for the same and thereafter they took the clients to see it physically. The entire exercise was planned so that the company could get more patrons and more eyeballs. “
Kandoi added, “Our Distributors gave us complete creative freedom to come up with an idea that would create a frenzy, which they invested in and installed at a prime location with their phone number on the billboard, so potential clients could call and enquire.”
Consequently, Encyclomedia not only bagged the contract but also created a buzz in Columbia due to the phone number placed on the billboard. Kandoi said “Our distributor received more than 200 calls from multinational clients in a period of one month and as a result we are expecting a large volume of business from Colombia this financial year.”
|
|
|
|
|
 |
|
Here's some Comments we received
from the industry...
|
|
0 Comment |
|
|
|
|
|
|
|
 |
 |
 |
|
|
|
|
|
|
|
|