Outdoor advertising has developed into one of the major media channels. Targeted audience reach, unlimited creative possibilities and larger than life impact – are some of the specialties of outdoor that are appreciated most by advertisers. With the evolution of Out-of-Home as a prominent medium for advertising, the need for measuring the response and ROI has become all the more prevalent.

Considering the increasing demand for focused and regular monitoring systems; newer and enhanced methods of monitoring OOH reach are evolving! The latest being:

Live Monitoring:

This technique can be employed to receive live feeds on the amount of traffic approaching the billboard and its vantage area. It is done by placing a camera which transmits live feeds at a predefined interval. It can be helpful in determining the hourly or daily exposure rate of the outdoor ad. Data can be stored and transported in the user-friendly form via any IP Based communication network, inclusive of HSPDA/3G/GPRS (GSM). The camera allows for the collection of video and sound to support or high light data captured. It allows you to see the area you are monitoring as well as the status of the sensors within the area at that time. It allows you to capture images from the live video feed and also control outputs for tilting and panning the camera remotely.

Web Monitoring:

This technique can be employed to obtain all the statistical data that is requested by the clients. The site evaluation report along with the photographic evidence, is uploaded at a regular frequency on a website, this data can be accessed from anywhere in the world. This technique helps in maintaining a close watch on the site to monitor any damages and to fix any fault, which might arise due to rains or other conditions. Also it is a great way to have all the data compiled as per the requirement of the advertiser.