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Monitoring Agencies are commissioned by clients (agencies, contractors and advertisers) to track/audit out-of-home campaigns with their specialist tools to ensure that displays: |
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are in the right place |
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are put up on time |
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are with the right design/display |
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remain undamaged during campaign period |
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meet standard outdoor visibility imperatives |
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In delivering the above mentioned testimony, monitoring agencies evaluate traditional media displays, new media and direct response communication channels by offering the following services: |
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Services offered by monitoring agencies |
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Outdoor site/campaign evaluation: Find out if your campaign was carried out the way it way promised. |
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The format type and number of media delivered |
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The complete campaign period delivered, from the start to the end date |
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Job completion/ verification/compliance tracking: Corroborate that the deadlines are met and the quality is maintained as well as sustained! |
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Lighting |
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Fabrication |
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Site structure |
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Reporting error due to unforeseen circumstances: Know and combat unforeseen display disturbance due to weather conditions etc. |
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Photographic evidence: Get the above details with the photographic evidence! |
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